Elder Abuse Advertising Campaign Evaluation Tool (ACET) Methodology Report

An awareness campaign was developed to raise the general level of understanding of this issue; and advertising took place in the Spring, Summer and Fall of 2009, with the fall wave ending on October 25, 2009. In accordance with Government of Canada Communications Policy, Human Resources and Skills Development Canada (HRSDC) was required to conduct a post-campaign evaluation of the advertising initiative.

Data and Resources

Additional Info

Field Value
Source
Version None
Author None
Author Email None
Maintainer None
Maintainer Email None
Data Level
Agreement Required
Purpose Constraints
Redistribution Allowed
AI Training Allowed
Data Steward
Title (French) Outil d'évaluation de la campagne publicitaire (OECP) - Campagne de sensibilisation aux mauvais traitements envers les aînés
Update Frequency not_planned
Geographic Scope ["0"]
Criticality Level ["general_public"]
Sensitivity Level unrestricted
Language
Contact Person {}
Contact Email
Data Dictionary []
Open Canada Date Published 2009-11-01 00:00:00
Open Canada Date Modified
Open Canada Subject ["information_and_communications"]
Open Canada Keywords {"fr": ["Recherche sur l'opinion publique", "Outil d'évaluation de la campagne publicitaire", "mauvais traitements envers les aînés"], "en": ["Public Opinion Research", "Advertising Campaign Evaluation", "elder abuse"]}
Open Canada Collection primary
Principal Organization
Reference Data
Official Source