Elder Abuse Advertising Campaign Evaluation Tool (ACET) Methodology Report

An awareness campaign was developed to raise the general level of understanding of this issue; and advertising took place in the Spring, Summer and Fall of 2009, with the fall wave ending on October 25, 2009. In accordance with Government of Canada Communications Policy, Human Resources and Skills Development Canada (HRSDC) was required to conduct a post-campaign evaluation of the advertising initiative.

Données et ressources

Info additionnelle

Champ	Valeur
Dernière modification	avril 17, 2026, 20:47 (TU)
Créé le	avril 17, 2026, 20:47 (TU)
contact_person	{}
criticality_level	["general_public"]
data_dictionary	[]
geographic_scope	["0"]
open_canada_collection	primary
open_canada_date_published	2009-11-01 00:00:00
open_canada_keywords	{"fr": ["Recherche sur l'opinion publique", "Outil d'évaluation de la campagne publicitaire", "mauvais traitements envers les aînés"], "en": ["Public Opinion Research", "Advertising Campaign Evaluation", "elder abuse"]}
open_canada_subject	["information_and_communications"]
sensitivity_level	unrestricted
title_fr	Outil d'évaluation de la campagne publicitaire (OECP) - Campagne de sensibilisation aux mauvais traitements envers les aînés
update_frequency	not_planned