Broadcasting Current Trends – Canadian Agency Advertising Gross Spending

The data on gross agency advertising spending across Canada is aggregated by Guideline powered by Standard Media Index in conjunction with agency partners. This data allows for a real-world view into agency advertising spend by product category, ad revenue to media publishers and digital platforms. The data available accounts for over 94% of national agency spend within the media ecosystem. Contained within this dataset is the gross agency advertising spending by media type and market. This represents only a portion of the total advertising market within Canada.

Données et ressources

Info additionnelle

Champ	Valeur
Dernière modification	avril 17, 2026, 21:00 (TU)
Créé le	avril 17, 2026, 21:00 (TU)
contact_email	ouvert-open@crtc.gc.ca
contact_person	{}
criticality_level	["general_public"]
data_dictionary	[]
geographic_scope	[]
open_canada_collection	primary
open_canada_date_modified	2025-09-10 00:00:00
open_canada_date_published	2023-07-07 00:00:00
open_canada_keywords	{"en": ["Advertising", "Advertising spending", "Standard Media Index", "SMI", "Ad revenue", "Advertising market", "Canadian agency", "Ad spend", "CRTC", "Communications monitoring report", "CMR", "Broadcasting", "Telecommunications", "Reports", "Internet", "Television", "Radio", "Industry data"], "fr": ["Publicité", "Dépenses publicitaires", "Standard Media Index", "SMI", "Revenus publicitaires", "Marché publicitaire", "Agence canadienne", "CRTC", "Rapport de surveillance des communications", "RSC", "Radiodiffusion", "Télécommunications", "Rapport", "Internet", "Télévision", "Radio", "Données de l'industrie"]}
open_canada_subject	["economics_and_industry"]
sensitivity_level	unrestricted
title_fr	Radiodiffusion Tendances actuelles – Dépenses brutes de publicité des agences canadiennes
update_frequency	as_needed