Attitudes Towards Remembrance and Veterans' Week Survey of Canadians

The Attitudes Towards Remembrance and Veterans' Week survey is a means through which Veterans Affairs Canada (VAC) can measure Canadians' level of participation in remembrance activities, their attitudes toward those who served in Canada's military and their level of support for VAC's work related to remembrance. The purpose of the quantitative research is to evaluate the effectiveness of the Department's overall remembrance programming. More specifically, the research was designed to:

• Understand Canadians' attitudes towards an acceptance of commemorating Veterans and their sacrifices and achievements;

• Monitor behavioural changes resulting from Canadians receiving information relating to remembrance;

• Assess Canadians' awareness of and pride in Canadian military contributions and the sacrifices of Canadian Veterans;

• Identify Canadians' knowledge of Canada's military contributions;

• Provide VAC with concrete data to assist in performance measurement; and

• Assess Canadians' level of participation (active and passive) in remembrance.

The research results help guide the Department in its planning and programming for the future. The information obtained allows VAC to continue determining the impact and effectiveness of its remembrance activities, adapt activities to be relevant to Canadians, improve the methods used to inform Canadians about remembrance initiatives, and improve future initiatives.