Public Opinion Research Results.
Employment and Social Development Canada (ESDC) commissioned Opinion Search to conduct quantitative research with Canadians on the topic of the Universal Child Care Benefit advertising campaign.
The research was performed to satisfy the Government of Canada’s requirement that all major ad campaigns be assessed using the Advertising Campaign Evaluation Tool. Specific objectives were:
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Measuring overall aided and unaided awareness of the advertising;
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Determining recall of the key campaign messages; and
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Determining awareness of who was responsible for creating the ad.
It is expected that the results from this survey will be used to evaluate the effectiveness of the Universal Child Care Benefit ad campaign.