Travel and border post-advertising campaign evaluation tool (ACET): methodological report

Archived and Outdated Information: This publication is out of date and should be referenced for research or recordkeeping purposes only. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived.

This report presents the methodological details for the Travel and Border Post-Advertising Campaign Evaluation Tool (ACET) conducted by Advanis Inc. on behalf of Global Affairs Canada (GAC). The survey was administered among 2,269 members of the adult Canadian general public aged 18 or older.

Data and Resources

Additional Info

Field	Value
Last Updated	April 17, 2026, 17:31 (UTC)
Created	April 17, 2026, 17:31 (UTC)
contact_email	opengovernment@international.gc.ca
criticality_level	[]
geographic_scope	[]
open_canada_collection	publication
open_canada_date_published	2021-01-01 00:00:00
open_canada_keywords	{"en": ["Government of Canada Publications", "ACET", "evaluation tool"], "fr": ["Publications du gouvernement du Canada", "OECP", "Outil d’évaluation"]}
open_canada_subject	["economics_and_industry", "government_and_politics"]
sensitivity_level	unrestricted
title_fr	Outil d’évaluation de campagnes publicitaires (OECP) sur les voyages et les frontières : rapport méthodologique
update_frequency	not_planned