Broadcasting Current Trends – Canadian Agency Advertising Gross Spending

The data on gross agency advertising spending across Canada is aggregated by Guideline powered by Standard Media Index in conjunction with agency partners. This data allows for a real-world view into agency advertising spend by product category, ad revenue to media publishers and digital platforms. The data available accounts for over 94% of national agency spend within the media ecosystem. Contained within this dataset is the gross agency advertising spending by media type and market. This represents only a portion of the total advertising market within Canada.

Data and Resources

Additional Info

Field	Value
Source
Version	None
Author	None
Author Email	None
Maintainer	None
Maintainer Email	None
Data Level
Agreement Required
Purpose Constraints
Redistribution Allowed
AI Training Allowed
Data Steward
Title (French)	Radiodiffusion Tendances actuelles – Dépenses brutes de publicité des agences canadiennes
Update Frequency	as_needed
Geographic Scope	[]
Criticality Level	["general_public"]
Sensitivity Level	unrestricted
Language
Contact Person	{}
Contact Email	ouvert-open@crtc.gc.ca
Data Dictionary	[]
Open Canada Date Published	2023-07-07 00:00:00
Open Canada Date Modified	2025-09-10 00:00:00
Open Canada Subject	["economics_and_industry"]
Open Canada Keywords	{"en": ["Advertising", "Advertising spending", "Standard Media Index", "SMI", "Ad revenue", "Advertising market", "Canadian agency", "Ad spend", "CRTC", "Communications monitoring report", "CMR", "Broadcasting", "Telecommunications", "Reports", "Internet", "Television", "Radio", "Industry data"], "fr": ["Publicité", "Dépenses publicitaires", "Standard Media Index", "SMI", "Revenus publicitaires", "Marché publicitaire", "Agence canadienne", "CRTC", "Rapport de surveillance des communications", "RSC", "Radiodiffusion", "Télécommunications", "Rapport", "Internet", "Télévision", "Radio", "Données de l'industrie"]}
Open Canada Collection	primary
Principal Organization
Reference Data
Official Source