Beware of these 6 marketing techniques

Pharmaceutical representatives you meet may use marketing techniques that are based on social influence factors. Social scientists have studied these social influence factors and identified ingrained human behaviours that can be used to influence decision-making.

Data and Resources

Additional Info

Field Value
Last Updated April 17, 2026, 21:34 (UTC)
Created April 17, 2026, 21:34 (UTC)
criticality_level []
geographic_scope []
open_canada_collection publication
open_canada_date_published 2019-03-19 00:00:00
open_canada_keywords {"fr": ["six techniques de marketing", "facteurs d'influence sociale", "influence sur la prise de décision"], "en": ["six marketing techniques", "social influence factors", "influence decision-making"]}
open_canada_subject ["health_and_safety"]
sensitivity_level unrestricted
title_fr Méfiez-vous de ces 6 techniques de marketing
update_frequency as_needed