Government of Canada "Workers" advertising campaign –evaluation (2010)

Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign.

The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of approximately 10 minutes in duration was administered based on the ACET tool with some revisions to address specific issues related to the campaign and/or the target audience.

A total of 1000 Canadians, aged 18 or older, were surveyed from March 4th to March 10th, 2010, with a response rate of 12%.

Data and Resources

Additional Info

Field	Value
Last Updated	April 17, 2026, 20:43 (UTC)
Created	April 17, 2026, 20:43 (UTC)
contact_email	nc-por-rop-gd@hrsdc-rhdcc.gc.ca
contact_person	{}
criticality_level	["general_public"]
data_dictionary	[]
geographic_scope	["0"]
open_canada_collection	primary
open_canada_date_published	2010-09-10 00:00:00
open_canada_keywords	{"fr": ["ROP", "recherche sur l’opinion publique", "sondage", "campagnes publicitaires", "Travailleurs"], "en": ["POR", "public opinion research", "survey", "advertising campaign", "workers"]}
open_canada_subject	["information_and_communications"]
sensitivity_level	unrestricted
title_fr	Campagne publicitaire du gouvernement du Canada destinée aux "Travailleurs" – évaluation (2010)
update_frequency	not_planned