2014-2015 skills initiative "Canada Apprentice Loan" advertising campaign (Fall 2014)

Public Opinion Research Results

According to the Government of Canada’s Communications Policy, federal government advertising valued at more than $1 million must be assessed post-campaign to determine its impact and value. The purpose of this research was to evaluate the “Canada Apprentice Loan” advertising campaign using the Government of Canada’s standardized Advertising Campaign Evaluation Tool, or ACET survey.

The specific objectives of this research were to measure:

  • unaided recall of the advertising campaign;

  • aided recall of the advertising campaign by media;

  • recall of key messages of the campaign; and

  • awareness of who was responsible for producing the ads.

The results will be used by the Government of Canada to assess the effectiveness of the Canada Apprentice Loan advertisements.

Data and Resources

Additional Info

Field Value
Last Updated April 17, 2026, 18:24 (UTC)
Created April 17, 2026, 18:24 (UTC)
contact_email nc-por-rop-gd@hrsdc-rhdcc.gc.ca
contact_person {}
criticality_level ["funding_applicants", "general_public", "job_seekers"]
data_dictionary []
geographic_scope ["0"]
open_canada_collection primary
open_canada_date_published 2015-02-22 00:00:00
open_canada_keywords {"fr": ["la recherche sur l'opinion publique", "le prêt canadien aux apprentis", "sondage", "Recherche quantitative Campagne de publicité"], "en": ["Public Opinion Research", "Canada Apprentice Loan", "survey", "advertising evaluation"]}
open_canada_subject ["information_and_communications"]
sensitivity_level unrestricted
title_fr Initiative axée sur les compétences 2014-2015 "prêt canadien aux apprentis" Campagne publicitaire (automne 2014)
update_frequency not_planned