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URL: https://open.canada.ca/data/en/dataset/b71201a5-a2e8-4658-82a5-e5489985110b
Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign.
The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of approximately 10 minutes in duration was administered based on the ACET tool with some revisions to address specific issues related to the campaign and/or the target audience.
A total of 1000 Canadians, aged 18 or older, were surveyed from March 4th to March 10th, 2010, with a response rate of 12%.
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Informations additionnelles
| Champ | Valeur |
|---|---|
| Dernière modification de la donnée | 16 janvier 2026 |
| Dernière modification de la métadonnée | 16 janvier 2026 |
| Créé le | 16 janvier 2026 |
| Format | CSV |
| Licence | License not specified |
| Datastore active | False |
| Has views | False |
| Id | 31d91b77-4b7b-4163-a2df-593475f10829 |
| Package id | 3fa9aef8-42dc-4dcc-a9eb-dc218201cb1b |
| Position | 0 |
| State | active |